Back to WorkConcept Project

Travel & stays · Design demonstration

Stillwood.
Image-led calm with a direct path to availability.

Created to demonstrate JBNetworks design and development capabilities. This is not a paying client project and was not commissioned by the featured brand.

Request a website call
03
Desktop presentation
Concept presentation
Northamptonshire countryside

Space to
slow down.

Three private lodges. Big skies, quiet mornings and nowhere else to be.

Choose your stayArrivalNightsFind availability
Business type

Travel & stays

Target customer

A small collection of premium rural stays for couples and short breaks.

Original problem

Generic booking copy failed to communicate the setting, while key details and availability were difficult to scan on mobile.

Design solution

A spacious visual story builds desire, then concise lodge facts and prominent date-search controls remove friction.

Customer journey

Build desire through the setting, compare lodge details, answer practical questions and move into date availability with minimal friction.

Conversion goal

Encourage guests to check dates and start a direct booking.

Mobile design

Key amenities and date controls stay readable above compact imagery, with no text placed over busy photography at small sizes.

Interactive demo

A demo link will appear here only when the full navigation is connected and working.

Mobile presentation
Concept presentation
Northamptonshire countryside

Space to
slow down.

Three private lodges. Big skies, quiet mornings and nowhere else to be.

Choose your stayArrivalNightsFind availability

Design system

Purpose behind
the polish.

Key pages
  • Home
  • The lodges
  • Explore
  • Journal
  • Check availability
Visual design choices
  • Forest, stone and linen palette
  • Immersive landscape framing
  • Quiet typography
  • Fast access to dates and amenities
Accessibility considerations
  • Useful image descriptions
  • Controls remain visible without hover
  • Readable type over photography
  • Logical booking sequence
JBNetworks monogram

A note from James

“The styling should change with the business. The clarity should not.”

The goal is to make the customer understand what matters, feel the right tone and know the next action without having to decode the page.

Chat with James